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Corporate culture is most often described as the
"personality" of an organization, or how things get
done inside the organization. Culture helps members
determine how to think and act in order to conform
or to stand out. Many organizations create a
set of core values and beliefs that guide behavior
of members. Oftentimes the core values are
incorporated in the organization's mission statement
which almost always includes why the organization
exists, along with other meaningful and measurable
criteria.
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A corporate culture survey is a way
to take the pulse of an organization's culture. It is
especially necessary to measure this when there is a
suspicion that the culture is out of sync with management's
desired culture, when management has determined that the
culture must be changed to ensure the success of the
enterprise, when there has been a leadership change at the
top level of the organization (or when such a change is
being contemplated).
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